Charting the course

Ms Elaine Heng

Group Strategy and Transformation Office

Ms Elaine Heng was appointed Group Chief Strategy and Transformation Officer on 1 November 2024. She joined OCBC on 22 April 2024 as the Head of Group Strategy, Innovation and Sustainability. Ms Heng oversees Group Strategy, Group Transformation, Group Innovation, Group Data, Group Customer Experience, Group Operational Excellence and Group Sustainability across the OCBC Group. In addition to spearheading OCBC’s sustainability agenda, Ms Heng leads the charge to future-proof the businesses by maximising new growth engines and emerging trends and bring to fruition cutting edge business deals and models across the Group.

Prior to joining OCBC, Ms Heng was Chief Executive Officer for Retail Business and Deputy Group Chief Executive Officer at FairPrice Group (FPG). In her role as CEO of Retail Business, Elaine was responsible for the overall strategy, products procurement, operations and management of the Co-operative’s business comprising FairPrice supermarkets, hypermarkets, online, pharmacies and convenience stores.

Ms Heng also spent close to 20 years in banking, 15 of which were at Standard Chartered Bank. She worked closely with the Group CEO in London in managing the business during the global financial crisis. She has in-depth banking knowledge and experiences gained from driving consumer banking, SME banking and digital banking, and managing strategic planning and talent management.

She is a graduate with a Bachelor of Business Administration from the National University of Singapore.