OCBC Bank debuts paperless transactions on new digital platform at Singapore Sports Hub Branch
Singapore, 23 June 2014 – OCBC Bank is offering customers the chance to save more trees at its latest outpost, the just-opened Kallang Wave branch at the Singapore Sports Hub. Ten commonly-transacted branch services may be performed end-to-end without paper on a one-of-its-kind digital platform, conceptualised and designed in-house. This marks the latest milestone in a paperless trail that OCBC Bank began blazing in the previous decade, scoring many industry firsts in doing so. If demand for the new paperless branch services is good, they will be rolled out to other branches across the island.
Introducing the digital platform at the branch addresses two realities at once: OCBC Bank is seeing higher footfall at all its branches – meaning more customers seeking service – while more environmentally-conscious customers are asking for paperless services. OCBC Bank’s response is a melding of the cutting-edge and the comforting. You can try out paperless transactions while sure of full support, if needed, within a familiar brick-and-mortar banking environment. And an all-new service kiosk is paired with everyone’s favourite gadget, the iPad.
Types of Paperless Transactions
The following are four types of transactions can be performed at the OCBC-designed service kiosk, without any use of paper from beginning to end:
The following are six types of transactions that can be performed using specially-configured iPads, without any use of paper from beginning to end:
OCBC Bank started its paperless journey in the early 2000s when it was one of the first few banks to offer Internet Banking. In 2005, it was the very first bank in Singapore to launch mobile banking; subsequently, in 2008, it rolled out the first mobile banking apps for the iPhone, iPad and Blackberry. Customers then had begun to conduct activities like funds transfers and bill payments without having to complete any forms. Since then, more customers have become technologically savvy, joining the ranks of OCBC Bank’s online banking users. The number of OCBC Mobile Banking users, for example, grew eight times from 2010 and 2013; OCBC Internet Banking users, 2.5 times between 2008 and 2013
Head of Branch and Premier Banking, OCBC Bank, Mr Sunny Quek, said: "We have taken bold steps to revolutionise and equip this new branch with technological enhancements that improve customer experience. We see the need to constantly reinvent the way we conduct our business as our customers demand for not only a smooth and seamless experience, but also paperless banking."
He added: "OCBC is a leader in developing digital solutions for banking, and we intend to pull ahead of the pack with more innovations. We see this as an important milestone in our digital journey and are already in the midst of planning to roll out this platform to our other branches. The OCBC-designed service kiosk is a product born of cross-department collaboration between colleagues trained variously in architecture, product design, user experience design and information technology. We are all very excited to present our very own machine that could just change the way banking is done in branches!"
The Kallang Wave branch has been designed differently from other OCBC Bank branches. Located at the Singapore Sports Hub, the branch evokes a sports clubhouse; wallpaper, furniture, lights and memorabilia are all chosen and customised accordingly. The branch serves both OCBC Premier Banking and personal banking customers. It operates from Monday to Friday (11.00am – 7.00pm) and Saturday (10.00am – 8.00pm). It is located at 1 Stadium Place, #01-66/67, Kallang Wave, Singapore 397628.